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<title>同学 | 于冬：回归A股的博纳与BAT携手，还将闯好莱坞</title><script type="text/javascript" src="http://res.wx.qq.com/open/js/jweixin-1.0.0.js"></script><script type="text/javascript">    /*调用微信预览图片的方法*/   $(function(){    function funcReadImgInfo(){      var imgs = [];      var imgObj = $("img");//这里改成相应的对象      for(var i=0; i<imgObj.length; i++){          imgs.push('http://www.ckgsb.edu.cn'+imgObj.eq(i).attr('src'));          imgObj.eq(i).click(function(){              var nowImgurl = 'http://www.ckgsb.edu.cn'+$(this).attr('src');                         WeixinJSBridge.invoke("imagePreview",{                   "urls":imgs,                   "current":nowImgurl            });            });        }    }    funcReadImgInfo()    })</script><!--banner--><div class="second-course second-project">	<div class="container text-center">		<h1 class="second-head" style="padding-top: 8rem;">文章详情</h1>		<p class="second-info">			首页 &gt; <span class="active">文章详情</span>		</p>	</div></div><!--正文--><div role="main">	<div class="container">		<div class="act-detail">			<div class="title-box">				<h1 class="title">同学 | 于冬：回归A股的博纳与BAT携手，还将闯好莱坞</h1>				<p class="time">发布时间：2015-12-31 00:00</p>			</div>			<div class="act-detail-banner"></div>			<div class="act-detail-info">
                    <p style="text-align:center"><img src="/uploads/dbanew/20190104/1546580224517026.jpg" width="311" height="397"/></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252); text-align: center;"><span style="line-height: 28px; font-family: arial, helvetica, sans-serif; font-size: 12px;">于冬 DBA二班 博纳影业集团董事长及CEO</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;">于冬打动马云，是通过一部《智取威虎山》。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><br/><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;">“马云很喜欢，看了两遍。”于冬说：“这部戏也奠定了我在中国企业家群体里的地位，之前别人觉得于冬就是跟着香港人拍电影。现在人会说，于冬，牛逼!”</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="font-family: arial, helvetica, sans-serif;">&nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;">博纳影业披露私有化回归A股的“买家阵容”：阿里、腾讯、中信证券、复星国际、红衫、软银赛富，以及博纳影业创始人于冬。这些大买家组成了一个“豪华天团”，包括马云、马化腾、郭广昌、沈南鹏、阎焱等诸多大佬。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="font-family: arial, helvetica, sans-serif;">&nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;">5年前，于冬带着博纳影业赴美上市，现在看来这似乎是一个“错误的决定”，长期低迷的股价让博纳几乎丧失了资本运作的能力，遭遇“失去的五年”; 5年后，博纳选择回归，一度对BAT有所忌惮的于冬，最终还是选择了跟阿里和腾讯站在一起。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="font-family: arial, helvetica, sans-serif;">&nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;">按照他的规划，未来要与阿里联手，快速投资并购实体院线，与腾讯联手开发IP，并且要加速国际化，与好莱坞合作拍英文电影。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="font-family: arial, helvetica, sans-serif;">&nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;">这位中国电影圈的“大佬”今年刚刚44岁，神采奕奕：“一些大哥已经功成名就开始享受人生了，我至少还能够再拼搏10年。”</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="font-family: arial, helvetica, sans-serif;">&nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;">2016年，我准备每三个月去洛杉矶一次，待一两个月，一家家敲开好莱坞公司的大门。就像我当年拎着包去香港一家家电影公司一家家地谈。”于冬说。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="font-family: arial, helvetica, sans-serif;">&nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;">于冬是中国电影圈最早对BAT有所忌惮的“大佬”，2014年上海电影节上他提出的“未来整个电影行业都要给BAT打工”的论调，一度横扫电影圈。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="font-family: arial, helvetica, sans-serif;">&nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;">然而，博纳私有化过程中，于冬最终邀请阿里、腾讯成为他的投资人。根据计划，阿里影业将投资8600万美元，最终持有博纳10%的股权，而腾讯旗下公司将持有博纳约7%。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="font-family: arial, helvetica, sans-serif;">&nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;">今年两会期间，于冬曾与马云、马化腾、郭广昌等人有过一次深入交流，大家谈得最多的，就是他们看了《智取威虎山》。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="font-family: arial, helvetica, sans-serif;">&nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;">“马云说这个电影他看了两遍，马化腾看了也很喜欢，说这是一个好电影，中国电影就该这么干。”于冬说：“包括之前在亚布力论坛，冯仑、雷军等等都跟我说《智取威虎山》拍得好。那个年代的人对《林海雪原》有一种情感，但没想到还能拍成商业电影，还很好看，还勾起了他们的美好回忆。”</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;"><br/></span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252); text-align: center;"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;"><img alt="" src="/uploads/dbanew/20190104/1546580241419473.jpg"/></span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;"><br/></span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;">娱乐资本论：阿里腾讯的股权份额，是怎样的协商过程?</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="font-family: arial, helvetica, sans-serif;">&nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;">于冬：今年6月份发布私有化的消息之后，还是有很多人语重心长地劝我，包括拍《捉妖记》的江老板。但我最终还是决定私有化，并且优先引入阿里、腾讯这样的互联网公司。后面这个过程就很快了，对于股权份额，大家都很礼让。现在这是一个豪华的“购买天团”。未来跟腾讯会更多合作开发好的IP，跟阿里除了做内容之外，还有更多关于院线的发展计划。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="font-family: arial, helvetica, sans-serif;">&nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;">娱乐资本论：当年赴美上市是一个错误的决定吗?</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="font-family: arial, helvetica, sans-serif;">&nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;">于冬：我觉得也不能说是错误。只能说是对美国市场懵懵懂懂，或者说是抱着一个理想主义的梦想，到美国去融资，觉得那个是真正的金融中心，电影中心，带着这样一个报效国家、为国争光的理想去的。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="font-family: arial, helvetica, sans-serif;">&nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;">今天的回归，博纳可以说是兵强马壮，我虽然没有融到很多资本的钱，但博纳是结结实实地发展了五年，资产规模了增长了接近30倍，盈利能力增长了至少20倍，这五年当中我们没有任何一起诉讼。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="font-family: arial, helvetica, sans-serif;">&nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;">所以当我在今年的上海电影节上宣布博纳私有化这个消息以后，资本市场是一片叫好。半年来找我要股票的投资人不下100多个。投资圈的人说，别的中概股不回都可以理解，但博纳不回归大家不能理解。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="font-family: arial, helvetica, sans-serif;">&nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;">于冬对于国际化的重视，超出我们的预期。他告诉娱乐资本论，目前投资规模3000万以下的电影，他已经不用过多参与，自己亲自主导的一般都是投资额在1000万美金以上的项目。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="font-family: arial, helvetica, sans-serif;">&nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;">娱乐资本论：这些项目都会是面向美国市场的美国故事吗?</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="font-family: arial, helvetica, sans-serif;">&nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;">于冬：美国故事，面向英语市场，我觉得现阶段投资跟好莱坞的合作，要么大家一起拍中文电影，要么一起拍英文电影，现在还没到大规模的来拍两地都能够适应的电影的时候。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="font-family: arial, helvetica, sans-serif;">&nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252);"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;">未来中国100亿美元票房的市场，加上美国100亿美元票房的市场，这两个这么大的市场中间，博纳一定有很大空间，这些都是我打动马云先生，马化腾先生的地方。因为他们看到于冬还是很专心做电影的，别的大哥都已经功成名就开始享受人生了，我还至少能再拼搏十年。</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252); text-align: right;"><span style="font-family: arial, helvetica, sans-serif;">&nbsp;</span></p><p style="padding: 0px; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(102, 102, 102); font-family: &quot;Microsoft YaHei&quot;, 黑体, 宋体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(252, 252, 252); text-align: right;"><span style="line-height: 28px; font-size: 14px; font-family: arial, helvetica, sans-serif;">本文选自娱乐资本论</span></p>                </div>		</div>		<!--
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