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<title>同学说 | 吴志祥：凝聚人心才能向死而生</title><script type="text/javascript" src="http://res.wx.qq.com/open/js/jweixin-1.0.0.js"></script><script type="text/javascript">    /*调用微信预览图片的方法*/   $(function(){    function funcReadImgInfo(){      var imgs = [];      var imgObj = $("img");//这里改成相应的对象      for(var i=0; i<imgObj.length; i++){          imgs.push('http://www.ckgsb.edu.cn'+imgObj.eq(i).attr('src'));          imgObj.eq(i).click(function(){              var nowImgurl = 'http://www.ckgsb.edu.cn'+$(this).attr('src');                         WeixinJSBridge.invoke("imagePreview",{                   "urls":imgs,                   "current":nowImgurl            });            });        }    }    funcReadImgInfo()    })</script><!--banner--><div class="second-course second-project">	<div class="container text-center">		<h1 class="second-head" style="padding-top: 8rem;">文章详情</h1>		<p class="second-info">			首页 &gt; <span class="active">文章详情</span>		</p>	</div></div><!--正文--><div role="main">	<div class="container">		<div class="act-detail">			<div class="title-box">				<h1 class="title">同学说 | 吴志祥：凝聚人心才能向死而生</h1>				<p class="time">发布时间：2020-02-06 10:48</p>			</div>			<div class="act-detail-banner"></div>			<div class="act-detail-info">
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<section powered-by="xiumi.us" style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; line-height: 2; color: rgb(120, 120, 120); box-sizing: border-box !important; overflow-wrap: break-word !important;">
<p style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-size: 16px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;">面对新型冠状病毒肺炎疫情，创业者如何制定策略、降低损失，同时充分利用时间积蓄力量，迎接挑战？企业家学者项目六期班同学、同程网络科技股份有限公司董事长吴志祥与广大创业者进行了分享。</span></span></p>
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<blockquote data-author-name="" data-content-utf8-length="26" data-source-title="" data-type="2" data-url="" style="margin: 1em 0px; padding: 4px 0px 0px 10px; border-left: 3px rgb(219, 219, 219); border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-image: initial; font-style: normal; list-style: none; outline: none; color: rgba(0, 0, 0, 0.5); font-size: 15px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">
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<p style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-size: 14px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 28px;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; color: rgb(178, 178, 178); letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;">作者 | 吴志祥</span></span></span></p>

<p style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-size: 14px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 28px;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; color: rgb(178, 178, 178); letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;">来源 | i黑马</span></span></span></p>
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<section mpa-from-tpl="t" style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; display: inline-block; max-width: 100%; vertical-align: middle; color: rgb(255, 255, 255); font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">
<p style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-size: 16px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span mpa-from-tpl="t" style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">▶ 凝聚人心：&ldquo;急刹车&rdquo;时期头等大事</span></span></span></p>
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<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">疫情对中小企业的影响非常大，特别是旅游行业，今天整个中国旅游行业面临着2003年&ldquo;非典&rdquo;以来最大的挑战，我个人甚至认为这次的挑战会超过&ldquo;非典&rdquo;。</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">全国有2万多家旅行社，40万到50万的从业人员，超过10万家酒店，接近100万间的住宿设施，几乎一夜之间全都陷入了停顿。总体算下来，光是旅游行业在春节期间就有1万亿的GDP损失了。加上酒店、景区商户、航空公司等等，有超过1000万的从业人员，将在未来三、四个月的时间没有工作。面对这种情况，我们该做什么？</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><img _width="563px" class="rich_pages " crossorigin="anonymous" data-="" data-cropselx1="0" data-cropselx2="562" data-cropsely1="0" data-cropsely2="422" data-fail="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="1280" src="/uploads/202003/03/1583204116688735.png" style="margin: 0px; padding: 0px; border: none; list-style: none; outline: none; vertical-align: middle; max-width: 100%; pointer-events: auto; height: 708px; cursor: pointer; width: 945px; box-sizing: border-box !important; overflow-wrap: break-word !important; visibility: visible !important;" /></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">我相信，在过去的十天里，大家的内心一定是非常焦虑的，也肯定有点紧张。身边充满了各种各样的声音，各种各样的情况摆在我们面前。</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">面对这一问题，大家一定要有一个意识：</span><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; color: rgb(17, 153, 215); overflow-wrap: break-word !important;">我们不应该跟普通人一样，除了完成作为公民应有的社会责任以外，我们还有自己独特的使命，因为我们是创业者，就应该跟普通人不一样。</span></span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">对于我们每一个创业者来讲，除了全力支持国家抗击疫情的各项行动之外，我们还有一个非常重要的使命：</span><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; color: rgb(17, 153, 215); overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">在疫情期间，我们要保证团队有一个比较好的精神状态，要把我们的同事非常好地组织起来，共同抗击疫情；</span><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">在疫情得到控制之后，我们要能够最快速地为社会创造就业，为社会创造价值。</span></span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">必须正视自己身上的这份责任，这跟我们现在响应国家号召，抗击疫情是一样重要的，因为每多一个创业者能够坚持下来，就意味着至少有10个、100个家庭将免于失业。</span><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; color: rgb(17, 153, 215); overflow-wrap: break-word !important;">大家都把自己的经验拿出来，共同分享，共同面对挑战。</span></span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

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<section mpa-from-tpl="t" style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; display: inline-block; max-width: 100%; vertical-align: middle; color: rgb(255, 255, 255); font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">
<p style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-size: 16px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span mpa-from-tpl="t" style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">▶ 一个案例：&ldquo;非典&rdquo;时阿里做了什么？</span></span></span></p>
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<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">其实，这个世界上99%的事情都并非新事，我们当前所面对的局面，一定有人已经经历过了，而且一定有人做出过比较好的应对。</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">我们要做的第一件事，就是向做得好的人学习，向取得过好结果的人学习。这样的人是谁呢？有一个现成的例子，就是2003年&ldquo;非典&rdquo;时期的马云和阿里巴巴。</span></span></span></p>

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<p style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><img _width="567px" class="rich_pages " crossorigin="anonymous" data-="" data-cropselx1="0" data-cropselx2="562" data-cropsely1="0" data-cropsely2="374" data-fail="0" data-ratio="0.6601851851851852" data-s="300,640" data-type="jpeg" data-w="1080" src="/uploads/202003/03/1583204132636166.png" style="margin: 0px; padding: 0px; border: none; list-style: none; outline: none; vertical-align: middle; max-width: 100%; pointer-events: auto; height: 621px; cursor: pointer; width: 945px; box-sizing: border-box !important; overflow-wrap: break-word !important; visibility: visible !important;" /></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">我是2002年离开的阿里巴巴，创立同程，但是与阿里的老同事老朋友还有很多联系，阿里巴巴在非典期间的整个经历，我全都知道。</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

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<blockquote data-author-name="" data-content-utf8-length="87" data-source-title="" data-type="2" data-url="" style="margin: 1em 0px; padding: 4px 0px 0px 10px; border-left: 3px rgb(219, 219, 219); border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-image: initial; font-style: normal; list-style: none; outline: none; color: rgba(0, 0, 0, 0.5); font-size: 15px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">
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<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-size: 16px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">阿里巴巴B2B公司前CEO卫哲说：没有遇到&ldquo;非典&rdquo;，可能阿里巴巴就没了。</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-size: 16px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">这是因为，2003年非典不但让阿里巴巴的电子商务业务加速推进，更让阿里巴巴获得了内部凝聚力的高度统一。</span></span></span></p>
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<p style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">2003年5月5日，阿里巴巴一位几天前参加了广交会的女员工因高烧送医，5月7日正式确诊&mdash;&mdash;她是杭州市那年4个中招的非典病人之一。</span><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">马云当即做了两个决定：</span><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">一是他和彭蕾到华星科技大厦其他公司道歉，并和防疫站积极沟通；</span><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">二是公司立即全员（超过500人）隔离。</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">5月6日下午4点半，马云公布了隔离和在家办公的消息。</span><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">这是杭州市当年非典疫情爆发以后，最大规模的隔离措施。</span><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">阿里迅速联系杭州电信，并派出公司的技术保障人员，在半天时间内尽可能帮助每名员工家铺上宽带，确保每位同事家里都能联网，并接入公司系统；</span><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">同时，更改业务工作和汇报流程，快速实现网上办公。</span><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">员工们没有惊慌，而是开始有条不紊地收拾东西，因为同事们能够最快响应在线办公，阿里巴巴 B2B业务并没有受到太多影响。</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">隔离期间，彭蕾通过大量的邮件跟员工进行沟通，让员工能够快速形成凝聚力，感受到这是一个与众不同的公司。</span><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">当时的COO关明生拿着通讯录，一个个打电话给员工，员工在家里面接到电话</span><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">时都会说&ldquo;你好，阿里巴巴&rdquo;，如果是家人帮助员工接起了电话，也会说&ldquo;你好，阿里巴巴&rdquo;。</span></span></span></p>

<p style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">有非常多的员工和员工家属，通过这一次的在家隔离办公，感受到了整个团队的力量。</span><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; color: rgb(17, 153, 215); overflow-wrap: break-word !important;">这种向死而生的决心，不断向困难挑战、在逆境中前行的决心，让每一个阿里巴巴人都感觉到这是一家与众不同的公司。</span></span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; color: rgb(17, 153, 215); overflow-wrap: break-word !important;">当员工为使命驱动、为愿景驱动、为价值观驱动，从那一刻起，阿里巴巴真正的有了自己的灵魂。</span></span><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">明明知道广州有&ldquo;非典&rdquo;，为了客户的利益，马云的桌上堆满了去广州开会的请战书。</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">有一封员工家属写给马云的信中讲到，作为一名阿里人的家属，觉得特别骄傲，因为他看到了阿里巴巴是一个有使命、愿景、价值观的公司。</span><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">因此，在非典期间，阿里巴巴不仅顶住了B2B业务下滑的压力，还在5月10日上线了淘宝这样一个无比重要的业务模块。</span><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">从此，5月10日成为&ldquo;阿里日&rdquo;。</span></span></span></p>

<p style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">实际上，如果你看阿里的历史资料，就会知道2003年的阿里内部已经有很多问题了，但是经历了&ldquo;非典&rdquo;，阿里巴巴反而&ldquo;浴火重生&rdquo;了。这就是一种</span><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; color: rgb(17, 153, 215); overflow-wrap: break-word !important;">在危机中间迸发出来的组织&ldquo;向死而生&rdquo;的强大精神</span></span><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">，阿里巴巴借此完成了自己从优秀到卓越的内部跃迁。</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

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<section mpa-from-tpl="t" style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; display: inline-block; max-width: 100%; vertical-align: middle; color: rgb(255, 255, 255); font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">
<p style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-size: 16px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span mpa-from-tpl="t" style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">▶ &ldquo;三板斧&rdquo;：在家办公时代的管理秘诀</span></span></span></p>
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<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">每次疫情，都需要远程办公。今天中国远程办公的网络环境，跟2003年的阿里相比，已经是天壤之别了。当年，如果没有杭州电信的帮助，阿里巴巴就没有办法。但是今天，就算有了微信、钉钉、远程会议系统，我们就能保证同事像当年的阿里员工一样紧张起来，有危机感、有压力吗？</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><img _width="480px" class="rich_pages " crossorigin="anonymous" data-="" data-fail="0" data-ratio="0.6666666666666666" data-s="300,640" data-type="jpeg" data-w="480" src="/uploads/202003/03/1583204151569918.png" style="margin: 0px; padding: 0px; border: none; list-style: none; outline: none; vertical-align: middle; max-width: 100%; pointer-events: auto; height: 627px; cursor: pointer; width: 945px; box-sizing: border-box !important; overflow-wrap: break-word !important; visibility: visible !important;" /></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<blockquote data-author-name="" data-content-utf8-length="88" data-source-title="" data-type="2" data-url="" style="margin: 1em 0px; padding: 4px 0px 0px 10px; border-left: 3px rgb(219, 219, 219); border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-image: initial; font-style: normal; list-style: none; outline: none; color: rgba(0, 0, 0, 0.5); font-size: 15px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">
<section style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">
<section style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-size: 16px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;">不是的，在中国只有1%的企业能够把远程办公做好。在家办公非常困难，会有非常多的干扰因素，非常难专注处理工作，就算有非常好的在线办公工具，我们仍然需要一个强大的文化在后面去推动。</span></span></section>
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<p style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; color: rgb(17, 153, 215); overflow-wrap: break-word !important;">在疫情期间，创业者首先要做的事情，是把人心聚拢起来。</span></span><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">没有人心，团队战斗力、凝聚力、执行力都将直线下降，你想做的任何事情，在面对远程办公的情况下都会打一个很大的折扣。</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">那么，如何聚拢人心呢？我可以分享一下同程总结的</span><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; color: rgb(17, 153, 215); overflow-wrap: break-word !important;">在家办公&ldquo;三板斧&rdquo;：</span></span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; color: rgb(17, 153, 215); box-sizing: border-box !important; overflow-wrap: break-word !important;">█</span><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">第一板斧&mdash;&mdash;使命感、仪式感、危机感，让团队能够动起来。</span></span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">传递使命感，最核心的是要跟大家面对面。就算在家办公，也应该穿工装进入上班状态，也应该有晨会和晚会。要通过视频，让大家感受到自己的存在，让大家感受到自己是被需要的，有序地进入到工作状态，找到生活的价值，在工作中找到乐趣，获得成就感。同时也要告诉大家这是一个国家的灾难、一个团队的灾难，我们应该齐心协力，否则面临着公司的破产、员工的失业。</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; color: rgb(17, 153, 215); box-sizing: border-box !important; overflow-wrap: break-word !important;">█</span><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">第二板斧&mdash;&mdash;定目标、追过程、拿结果，让团队能够跑起来。</span></span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">要定好1天、3天、1个月的目标，根据目标去设定过程性指标，我们要在绝望中寻找希望，比如同程，现在旅游业停摆了，我们可以去卖菜，我们可以去试新业务、去打样，拿到结果，让团队跑起来。</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; color: rgb(17, 153, 215); box-sizing: border-box !important; overflow-wrap: break-word !important;">█</span><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">第三板斧&mdash;&mdash;日报、晨会、晚会，让团队能够兴奋起来。</span></span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">借助远程办公的工具&mdash;&mdash;微信、日报、晨会、晚会，让团队能够兴奋起来。</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">在这一过程中，创始人自己一定要有信念，不要成为90%的普通创始人，要让你的团队感受到你的坚持，感受到团队的力量。</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

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<section mpa-from-tpl="t" style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; display: inline-block; max-width: 100%; vertical-align: middle; color: rgb(255, 255, 255); font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">
<p style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-size: 16px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span mpa-from-tpl="t" style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">▶ 危机中成长：不要让疫情白来一趟</span></span></span></p>
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<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">危险中总是孕育机会的，实际上，&ldquo;非典&rdquo;也给当年弱小的同程带来了机会。</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">&ldquo;非典&rdquo;爆发时，同程只有五名员工。最初，我想做的是一个旅游的B to B平台，但是&ldquo;非典&rdquo;时期，众多旅游企业都跟现在一样都歇业了。回想起来，当时摆在我面前最大的困惑，就是公司还要不要存在下去？公司只有五个人，关掉是很容易的，坚持是很难的。但我还是选择了坚持，为什么？这就是创业者的惯性。</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><img _width="945px" class="rich_pages " crossorigin="anonymous" data-="" data-fail="0" data-ratio="0.6666666666666666" data-s="300,640" data-type="jpeg" data-w="1080" src="/uploads/202003/03/1583204168709924.png" style="margin: 0px; padding: 0px; border: none; list-style: none; outline: none; vertical-align: middle; max-width: 100%; pointer-events: auto; height: 627px; cursor: pointer; width: 945px; box-sizing: border-box !important; overflow-wrap: break-word !important; visibility: visible !important;" /></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">相信很多创业者，应该也有同样的感觉。你亲手打造的公司，你的产品、服务，用户还需要，只是暂时不能用。你应该把你的员工组织起来，等待继续为客户创造价值的机会。就是因为这样一个简单的想法，我们就咬牙选择坚持。当然，也采取了一些措施，比如降低薪水，每人每个月500元。所有的饭店歇业了，我们就自己做，每个人轮流做饭，就挺过去了。</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">在&ldquo;非典&rdquo;期间，所有的线下旅游门店都歇业了，大家对于网络的需求量增加了，所以同程就成了一个旅游从业者非常喜欢登录的网站，成为从业者非常喜欢聚集的平台。这个事情在当时我还没有感觉，但是&ldquo;非典&rdquo;过后复盘的时候，则是深有体会。从那时开始，一晃到现在16年的时间，同程集团已经有了1万多人的规模，其中一个业务板块同程艺龙去年在港股上市了。</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; color: rgb(17, 153, 215); overflow-wrap: break-word !important;">所以每次危险，真的都是孕育着机会的。</span></span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">如今，16年后，我们又遇到了新的疫情，而且这次打击更大，上次我们可以自己降工资、自己做饭。今天1万多人，接下来可能三个月业务停顿，我们怎么办？可以告诉大家，今天上午集团还在开会，我们不断寻找新的方向和新的机会，也在非常高频地去复盘。</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; color: rgb(17, 153, 215); overflow-wrap: break-word !important;">危机对每一个企业都是平等的，</span></span><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">但是一定要记住，野火烧不尽，春风吹又生。只有生命力更强的树木，它才可能长出新芽，相当一部分企业会在野火燃烧的过程中死去。那么，那些存活下来的企业有什么特质，大家要去学习、要去体会。</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">这种学习要从创始人开始。创始人不是光写封邮件就可以了，你必须带着大家，让大家能够看得到希望，看得到未来，你还要把大家组织起来，让大家能够团结在一起，让大家能够感受到团队的力量。</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">无论如何，</span><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; color: rgb(17, 153, 215); overflow-wrap: break-word !important;">损失已经产生了，但是不要让疫情白来一趟。</span><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; color: rgb(17, 153, 215); overflow-wrap: break-word !important;">一定要在疫情中，或者你作为CEO变得更勇敢、更冷静，或者让你的团队变得更有凝聚力。</span></span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

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<p style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><a data-itemshowtype="0" data-linktype="1" hasload="1" href="https://mp.weixin.qq.com/s?__biz=MzA4MjU4NTc5MA==&amp;mid=2655504415&amp;idx=1&amp;sn=e16de97dc052d279a47ac6b3bf218aee&amp;chksm=843019ceb34790d8a8f535da3e2d0099ee3ac4aa318af7494d7df205feec19df980c76e0219a&amp;scene=21#wechat_redirect" style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; color: rgb(87, 107, 149); text-decoration-line: none; background-color: transparent; cursor: pointer; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" target="_blank"><span class="js_jump_icon h5_image_link" data-positionback="static" style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; display: inline-block; position: relative; top: auto; left: auto; right: auto; bottom: auto; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img _width="558px" class="rich_pages " crossorigin="anonymous" data-="" data-croporisrc="https://mmbiz.qlogo.cn/mmbiz_png/4Z4MDUqu8ibqjuG9YHQC8m81QEpSF3UtmB1rBSWE5iatDtodPIQaNpw85iam9uqA7ZjdeStvXu8lyO8hVyydu94vQ/0?wx_fmt=png" data-cropx1="0" data-cropx2="1280" data-cropy1="6.881720430107528" data-cropy2="722.5806451612905" data-fail="0" data-ratio="0.559375" data-s="300,640" data-type="jpeg" data-w="1280" src="/uploads/202003/03/1583204185957340.png" style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; vertical-align: middle; max-width: 100%; pointer-events: auto; height: 526px; cursor: pointer; width: 945px; box-sizing: border-box !important; overflow-wrap: break-word !important; visibility: visible !important;" /></span></a></span></span></p>

<blockquote data-author-name="" data-content-utf8-length="136" data-source-title="" data-type="2" data-url="" style="margin: 1em 0px; padding: 4px 0px 0px 10px; border-left: 3px rgb(219, 219, 219); border-top-style: initial; border-right-style: initial; border-bottom-style: initial; border-top-color: initial; border-right-color: initial; border-bottom-color: initial; border-image: initial; font-style: normal; list-style: none; outline: none; color: rgba(0, 0, 0, 0.5); font-size: 15px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">
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<p style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-size: 14px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 28px;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; color: rgb(178, 178, 178); box-sizing: border-box !important; overflow-wrap: break-word !important;">吴志祥同学曾在<span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">《DBA&nbsp;Voice&nbsp;&middot;&nbsp;对话》</span>中说：&ldquo;同程集团在未来十年，它至少可以朝着千亿估值的目标努力。此外同程还存在作为生态投资平台，孵化和投资千亿估值的公司的可能性。创业就是受人间最多的苦，担人间最重的担，最后看人间最美的风景。&rdquo;（可点击上方图片跳转详情）</span></span></span></p>
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<section style="box-sizing: border-box; margin: -10px 0px -10px 20px; padding: 0px; border: 0px none rgb(76, 68, 71); list-style: none; outline: none; display: inline-block; max-width: 100%; vertical-align: bottom; width: auto; flex: 0 0 auto; border-radius: 0px; overflow-wrap: break-word !important;">
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<section style="box-sizing: border-box; margin: 0px; padding: 6px 10px; border: 0px solid rgb(76, 68, 71); list-style: none; outline: none; display: inline-block; max-width: 100%; min-width: 10%; vertical-align: top; transform: matrix(1, 0, -0.2, 1, 0, 0); border-radius: 0px; background-image: linear-gradient(90deg, rgb(17, 153, 215) 0%, rgba(17, 153, 215, 0.2) 100%); overflow-wrap: break-word !important;">
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<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-size: 16px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; overflow-wrap: break-word !important;">Q&amp;A</span></span></span></span></p>
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<section powered-by="xiumi.us" style="box-sizing: border-box; margin: 0px; padding: 0px 8px; border: 0px; list-style: none; outline: none; max-width: 100%; font-size: 15px; line-height: 1.8; color: rgb(76, 68, 71); overflow-wrap: break-word !important;">
<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-size: 16px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; overflow-wrap: break-word !important;">业务线上化如何制造IP，如何运营快手号、抖音号？</span></span></span></span></p>
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<section powered-by="xiumi.us" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; line-height: 1.8; font-size: 15px; overflow-wrap: break-word !important;">
<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-size: 16px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">吴志祥：</span>如何打造IP，这是CEO首先要解决的问题。</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-size: 16px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; color: rgb(17, 153, 215); overflow-wrap: break-word !important;">作为CEO，首先要把自己作为一个IP。</span></span><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">要学会跟员工沟通，在关键时刻聚拢人心。没有打造IP之前，如果公司有50名员工，作为CEO，在关键时刻，最起码应该跟50名员工全部沟通一遍，让他们演说一下或表演一下，看看谁有潜质，如果这一步都做不到，肯定没有办法打造IP。</span></span></span></p>

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<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-size: 16px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; overflow-wrap: break-word !important;">做完这一步以后，如何打造IP呢？我也没有太多的经验，我也不是网红，我虽然也有抖音号，粉丝却不是很多。但我相信，</span><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; color: rgb(17, 153, 215); overflow-wrap: break-word !important;">只要你的内容是真正能帮到别人的，你的内容是充满正能量的，你的内容对别人有价值，就会有越来越多的人喜欢你的内容。</span></span></span></span></p>
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<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; overflow-wrap: break-word !important;">连锁型企业如何应对疫情冲击呢？</span></span></span></span></p>
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<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-size: 16px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">吴志祥：</span>在我们旅游行业里，汉庭、华住、同程的OYU我寓酒店轻加盟连锁，都已经宣布免除加盟商的加盟费。当然光这一点还不够，如果你是一家小型酒店的业主，疫情对你的挑战肯定是非常大的。你要<span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; color: rgb(17, 153, 215); box-sizing: border-box !important; overflow-wrap: break-word !important;">认真分析一下成本的构成，</span></span>房租成本、员工成本、水电成本，哪些成本可以快速降掉。</span></span></p>

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<p style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-size: 16px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;"><img _width="945px" class="rich_pages " crossorigin="anonymous" data-="" data-fail="0" data-ratio="0.6666666666666666" data-s="300,640" data-type="png" data-w="1080" src="/uploads/202003/03/1583204212538282.png" style="margin: 0px; padding: 0px; border: none; list-style: none; outline: none; vertical-align: middle; max-width: 100%; pointer-events: auto; height: 630px; cursor: pointer; width: 945px; box-sizing: border-box !important; overflow-wrap: break-word !important; visibility: visible !important;" /></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; text-align: center; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-size: 14px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 28px;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; color: rgb(178, 178, 178); box-sizing: border-box !important; overflow-wrap: break-word !important;">吴志祥在企业家学者项目课程中发言</span></span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-size: 16px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;">你的房租能不能借助行业协会的力量，通过跟业主的沟通降低？这是第一块。员工的成本也是非常重要的，中小型酒店往往有二、三十名员工，你一定要跟员工沟通一次。作为创业者绝对不应该去算计发两倍加班费还是三倍加班费，如果考虑这些问题，我们就不是创业者。我们今天要<span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; color: rgb(17, 153, 215); box-sizing: border-box !important; overflow-wrap: break-word !important;">跟员工讨论的是如何同生共死，这是非常重要的。</span></span>但是这句话要由CEO去说，不断地向员工传递。因为连锁行业用人比较多，获得员工的支持在现阶段是非常重要的。如果作为CEO在疫情结束以后，不但没有带着大家度过难关，还惹了无数员工去仲裁，肯定不是一个称职的CEO。</span></span></p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;">&nbsp;</p>

<p style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 20px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-size: 16px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; line-height: 32px;">至于如何沟通，我跟大家一样，有一些方法，同时也在寻找更好的方法。但是我相信，<span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; font-weight: bolder; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; outline: none; max-width: 100%; color: rgb(17, 153, 215); box-sizing: border-box !important; overflow-wrap: break-word !important;">无论是50人的组织，还是1万人的组织，一定都可以沟通。</span></span></span></span></p>
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                    $(this).siblings('.layoutCode2').hide();
                })
            }
        }
		function nav_Click() {
            if ($(window).width() < 768) {
                $(".dropdown-menu").prevAll().attr("data-toggle", "dropdown");
            } else {
                $(".dropdown-menu").prevAll().attr("data-toggle", "");
            }
        }
		
		function navActive() {
			var title = '校友故事';
			$('.nav-item').removeClass('active');
			if(title=='首页')
			{$('.nav-item').eq(1).addClass('active');}
			if(title=='关于DBA'||title=='院长寄语'||title=='核心价值')
			{$('.nav-item').eq(2).addClass('active');}
			if(title=='DBA课程'||title=='实践课堂'||title=='课程体系')
			{$('.nav-item').eq(3).addClass('active');}
			if(title=='DBA学友'||title=='校友故事'||title=='学习生态')
			{$('.nav-item').eq(5).addClass('active');}
		    if(title=='师承名家')
			{$('.nav-item').eq(4).addClass('active');}
			if(title=='申请详解'||title=='常见问题')
			{$('.nav-item').eq(6).addClass('active');}
			if(title=='项目动态'||title=='近期活动')
			{$('.nav-item').eq(7).addClass('active');}
		 }
        
       
		$(function(){
        	$('.wechaticon').hover(function(){
                $(this).siblings('.layoutCode2').show();
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                $(this).siblings('.layoutCode2').hide();
            })
			
			$(".viewBox").click(function(){
			var list_p=$(".itemList");
			var list=list_p.find('li');
			list_p.append(list.eq(0).clone());list_p.append(list.eq(1).clone());list_p.append(list.eq(2).clone())});
			$(".apply").click(function(){
				var applyBox=$(".footerDiv2");
				applyBox.slideDown(300,function(){
					var downApplyBoxBtn=$(".applyBt");
					downApplyBoxBtn.click(function(){
					applyBox.slideUp()
					})
				})
			})			
        })
    </script>
	
  </body>
</html>
