微土积累，终成山峦；细水长流，汇聚成海。经过在DBA的课程学习与实践，2024年11月20日，DBA六期班同学、山东魏桥创业集团有限公司执行董事&副总经理、魏桥纺织股份有限公司副董事长张艳红迎来了她的最终答辩时刻。张艳红同学在答辩现场阐述了《关于制造业企业数字化转型实现路径的研究——以某铝精深加工企业为例》，成果丰硕，最终顺利通过答辩。恭喜张艳红同学，让我们一起回顾她的高光时刻。

企业家学者项目（DBA）整合全球优质教育资源，打造极具前沿性和系统性课程，在框架模块、聚焦模块、专题研究+实践课堂这三大核心课程中，涵盖2大金融主题与4大微观主题，探索6大宏观方向，定制化行业专题，走访行业内领军企业。张艳红同学以坚实的理论基础和丰富的实践经验为双桨，不断探索新商业文明的未知海域。通过DBA学习路径的“理解—判断—实践—引领”四步曲，她在企业家学者项目中破浪前行，见证了思想的蜕变与飞跃，实现了从困惑到明晰、从跟随到引领的跨越式“突围”。

本次论文答辩，来自长江商学院和新加坡管理大学（SMU）的教授们共同见证了张艳红同学的学术成果。

LIM Yun Fong

Professor of Operations Management, SMU

 

Jing LIU

Professor of Accounting and Finance, CKGSB

 

Qian TANG

Associate Professor of Information Systems, SMU

 

张艳红 | 关于制造业企业数字化转型

实现路径的研究——

以某铝精深加工企业为例

张艳红同学答辩中

 

▇ 论文摘要：

当前，我国制造业发展的内部条件和外部环境正在发生深刻复杂的变化，面临新机遇新挑战的背景下，制造业企业为什么要紧迫开展数字化转型，对于数字化转型的动因、路径、价值和成功衡量标准均需要进行系统分析与研究。

本文以某铝精深加工企业为例，聚焦制造业的数字化转型推进策略，通过文献研究构建铝精深加工企业数字化转型成熟度模型；对某铝深加工企业采用定性分析，为铝精深加工企业数字化转型推进策略提供支撑依据；运用定量分析研究数字化转型对铝深加工企业组织管理变革及影响。

研究发现，制造业的数字化转型需要与企业实际相结合，注重可行性，通过适用于企业的数字化转型评测指标，更加准确客观评价当前所处阶段，结合自身实际进行转型规划；在制定转型战略后，要根据自身实力选择具体实施方案，并在实践中注重成本效益，不能一味追求数字化而忽视投资回报，需要多维度分析自己的主要业务，明确数字化转型的重点，并坚持实施数字化转型措施，培养数字化的组织团队，才能成功实现数字化转型。

答辩现场

Currently, the internal conditions and external environment for the development of China’s manufacturing industry are undergoing profound and complex changes, and face new opportunities and challenges. In this context, why do manufacturing enterprises need to urgently carry out digital transformation, and the motivations, paths, values and criteria for the success for digital transformation all need to be systematically analyzed and studied?

This paper takes a certain aluminum deep-processing company as an example, focusing on the development strategies of digital transformation in the manufacturing industry. A maturity model of digital transformation for aluminum deep-processing company is constructed through literature research, qualitative analysis is conducted on a certain aluminum deep-processing company to provide support for the development strategy of digital transformation for aluminum deep-processing companies, and quantitative analysis is utilized to study the impact of digital transformation on the organizational management reform of aluminum deep-processing companies.

张艳红同学在长江DBA活动中

The study finds that the digital transformation of the manufacturing industry needs to be integrated with the actual situation of the company and be feasibility. Through applicable evaluation indicators of digital transformation, a more accurate and objective assessment of the current stage can be made, and transformation planning can be carried out based on the company’s actual situation. After formulating the transformation strategy, companies should choose the specific implementation plans based on their own capabilities and pay attention to cost-effectiveness in practice. And they should not blindly pursue digitalization while ignoring investment returns. It is necessary to analyze their main businesses from multiple dimensions, clarify the key points of digital transformation, and adhere to the implementation of digital transformation measures and cultivating digitalized organizational teams to successfully achieve digital transformation.

合影

论文答辩的圆满落幕，不仅是张艳红同学学术生涯的重要里程碑，更是她作为终身学习者勇攀高峰的全新起点。未来，她将以扎实的中西方管理学知识为基础，不断探索与实践新商业文明的核心价值理念，以敏锐的市场洞察及前瞻的创新思考，为推动中国经济持续健康发展贡献力量，引领行业迈向更加繁荣广阔的未来。