锲而不舍，金石可镂；精诚所至，金石为开。经过在DBA的课程学习与实践，2024年12月19日，DBA六期班同学、罗牛山股份有限公司董事长兼总裁徐自力迎来了他的最终答辩时刻。徐自力同学在答辩现场阐述了《中国农业企业数字化转型经济绩效及流程优化策略研究》，成果丰硕，最终顺利通过答辩。恭喜徐自力同学，让我们一起回顾他的高光时刻。

企业家学者项目（DBA）整合全球优质教育资源，打造极具前沿性和系统性课程，在框架模块、聚焦模块、专题研究+实践课堂这三大核心课程中，涵盖2大金融主题与4大微观主题，探索6大宏观方向，定制化行业专题，走访行业内领军企业。徐自力同学在理论与实践的交融中，锤炼出了应对新商业文明下层出不穷的新问题与新挑战的能力。他通过“理解—判断—实践—引领”的DBA学习路径，在企业家学者项目中不断接受新商业文明的洗礼与历练，从而实现了思想的跨越式“突围”。

本次论文答辩，来自长江商学院和新加坡管理大学（SMU）的教授们共同见证了徐自力同学的学术成果。

Heli WANG

Janice Bellace Professor of Strategic Management, SMU

 

Hui OU-YANG

Dean's Distinguished Chair Professor of Finance and Senior Associate Dean,CKGSB

 

Baihua ZHENG

Professor of Computer Science, SMU

徐自力 | 中国农业企业数字化转型

经济绩效及流程优化策略研究

徐自力同学答辩中

▇ 论文摘要：

随着数字经济的蓬勃发展，数字化转型已成为全球企业提升竞争力、优化经济绩效的关键策略。本文以中国农业企业为研究对象，深入探讨了数字化转型对企业经济绩效的影响及其业务流程优化策略。

本文首先梳理了农业企业数字化转型的研究进展。其次，利用文本计量分析和机器学习技术，评估中国农业企业的数字化水平，并分析其现状和特征。本文采用固定效应模型进行实证，研究发现数字化转型短期内降低了资产回报率，但对营业收入有正面影响，且不同业务流程的数字化对经济绩效影响各异。

本文选取牧原股份和温氏股份两家代表性生猪养殖企业进行数字化转型案例分析。研究发现，两家企业在提高生产效率、降低成本、增强市场竞争力等方面取得了显著成效。基于此，本文提出了罗牛山企业数字化流程优化策略。

最后，本文建议政府加强政策支持和金融扶持、提升农业企业间的协同创新、加大人才培养力度，企业优化业务流程数字化、推动技术应用与业务流程深度融合、建立健全数据管理与分析体系以及注重品牌建设与市场拓展等。

答辩现场

With the booming digital economy, digital transformation has become a key strategy for global enterprises to enhance competitiveness and optimize economic performance. This dissertation takes Chinese agricultural enterprises as the research subject and deeply explores the impact of digital transformation on corporate economic performance and strategies for business process optimization.

The dissertation first reviews the research progress on the digital transformation of agricultural enterprises. Secondly, it uses qualitative text analysis and machine learning technology to assess the digital level of Chinese agricultural enterprises and analyzes their current status and characteristics. The empirical study employs a fixed-effects model and finds that digital transformation has reduced return of asset rates in the short term but has a positive impact on operating income, with different impacts of digitalization in various business processes on economic performance.

徐自力同学在长江DBA课堂上

The dissertation selects Muyuan Foods Co., Ltd. and Wens Food Co., Ltd., two representative pig farming enterprises, for case analysis of digital transformation. The dissertation finds that both companies have achieved significant results in improving production efficiency, reducing costs, and enhancing market competitiveness. Based on this, this dissertation proposes the digital process optimization strategy for Luoniushan Enterprise.

Finally, the dissertation suggests that the government should strengthen policy support and financial assistance, enhance collaborative innovation among agricultural enterprises, and increase efforts in talent cultivation. Enterprises should optimize the digitalization of business processes, promote the deep integration of technology applications with business processes, establish and improve data management and analysis systems, and focus on brand building and market expansion.

合影

论文答辩的圆满结束，对徐自力同学而言并非终点，而是他作为终身学习者崭新征程的起点。未来，他将携带着对中西方管理学理论的深刻认知与独特思考，持续践行新商业文明的理念，以独到的洞见，不断为中国经济注入新的活力，引领行业迈向更加广阔的发展前景。